"Good Eyesight is Fundamental"



This is one of the smartest ads I've ever seen!

The base line of the add, when translated into English says, "Good eyesight is fundamental" 

Agency - AlmapBBDO/Sao Paulo
Client - Art Foco
Writer - Cesar Herszkowicz
Art Director - Gustavo Victorino
Creative Directors - Marcello Serpa & Luiz Sanches