Stumbling up on a piece of memory
I was cleaning up my shelf today morning and I stumbled up on a piece of memory from my graduation days. This is a book titled 'Aadyaksharangal' meaning 'The first letters', a compilation of 10 poems in Malayalam by one of my class mates, Manu and three short stories in English by me-self. The book was published by another one of our college mates. It wasn't a huge success as we expected it to be. The 100 copies (you can see how much of a modest and experimental attempt this was) that were printed were hardly sold out. I remember a couple of my friends walking around the campus trying to sell it like it were some fancy products. No marketing techniques worked. The books lay stacked in our shelves for days. The problem was it's pricing. It came out with a price tag of Rs. 20.00. Now, I was always against this. Though I never studied economics or marketing, I'm a keen observer of the market movements and was quite (I still am) convinced that the books would h...